Career Case Study: Digital Content Producer
The role:
A Digital Content Producer can help decide what an organisation says online and how it communicates it. A closely related National Careers Service role is Web Content Editor, also known as a Content Designer, Digital Editor or Online Content Producer. The role involves researching, writing, editing and managing online content, while potentially using audience feedback and data to improve it.
Typical salary:
£25,000 starting → £40,000 experienced.
Your journey could look like:
BOA Digital → Creative Digital Media + English Literature → Content Creator Apprenticeship/Digital Media, English or Marketing degree → Junior Content Role → Digital Content Producer → Lead Content Designer/Content Manager
The National Careers Service identifies the Level 3 Content Creator apprenticeship as one potential entry route, while experienced professionals can progress towards lead content design or content management. A portfolio can be particularly useful here. Your Sixth Form projects, websites, campaigns, writing and other digital work can begin demonstrating what you are capable of producing.
Could this be you:
If you have ideas and enjoy finding the right way to communicate them to an audience, content production combines creativity, communication and digital technology.